OUR
MISSION
To create, attract and grow sporting events that will have a positive impact on the economy and quality of life in the entire Cedar Valley and to market the Cedar Valley as a premier destination for these events.
EXECUTIVE DIRECTOR
ASHLEY JOHNSON
Ashley Johnson comes to the Cedar Valley Sports
Commission from Cedar Falls Community Main Street. She has previously worked for the Central Florida Sports Commission, Disney Sports at the ESPN Wide World of Sports Complex, and the University of Northern Iowa Women’s Basketball Program.
Ashley earned her Bachelor’s Degree in Economics at UNI and her Master’s Degree in Sport Administration from Belmont University in Nashville, TN. She currently lives in Cedar Falls with her husband, Spencer, daughter, Kylie & son, Baylor.
BOARD OF DIRECTORS
Sheila Kittleson (President) – The “W”, Wartburg College
Jim Burbridge – Comfort Inn & Suites, Days Inn Waterloo
Darren Corson – The Other Place Restaurants
Tavis Hall – Experience Waterloo
Kelly Nicholson – Fahr Beverage
Jennifer Pickar – Cedar Falls Tourism & Visitor’s Bureau
Justin Schemmel – University of Northern Iowa Department of Athletics
Ryan Shaw – Financial Resource Advisors
Nathaniel Smith – University of Northern Iowa Department of Athletics
Sandy Thomas – Open Door Hospitality
INTERESTED IN BRINGING AN EVENT TO THE CEDAR VALLEY? CLICK HERE
