ABOUT CEDAR VALLEY SPORTS COMMISSION

OUR
MISSION

To create, attract and grow sporting events that will have a positive impact on the economy and quality of life in the entire Cedar Valley and to market the Cedar Valley as a premier destination for these events.

EXECUTIVE DIRECTOR

ASHLEY JOHNSON

Ashley Johnson comes to the Cedar Valley Sports
Commission from Cedar Falls Community Main Street. She has previously worked for the Central Florida Sports Commission, Disney Sports at the ESPN Wide World of Sports Complex, and the University of Northern Iowa Women’s Basketball Program.

Ashley earned her Bachelor’s Degree in Economics at UNI and her Master’s Degree in Sport Administration from Belmont University in Nashville, TN. She currently lives in Cedar Falls with her husband, Spencer, daughter, Kylie & son, Baylor.

BOARD OF DIRECTORS

Sheila Kittleson (President) – The “W”, Wartburg College

Jim Burbridge – Comfort Inn & Suites, Days Inn Waterloo

Darren Corson – The Other Place Restaurants

Tavis Hall – Experience Waterloo

Kelly Nicholson – Fahr Beverage

Jennifer Pickar – Cedar Falls Tourism & Visitor’s Bureau

Justin Schemmel – University of Northern Iowa Department of Athletics

Ryan Shaw – Financial Resource Advisors

Nathaniel Smith – University of Northern Iowa Department of Athletics

Sandy Thomas – Open Door Hospitality

INTERESTED IN BRINGING AN EVENT TO THE CEDAR VALLEY? CLICK HERE